Data for processing a specific request
To be able to follow up and process a specific request, we need some data from you. This might be the case when you are interested in:
A specific study program or study program category (type/topic) for which you download a brochure.
A publication which you download (such as an e-book, white paper or a one-pager).
An event (such as an information session or a webinar) for which you register.
A CV assessment which you request.
Any other specific request which you submit, such as a contact request, a request for advice on study programs, a request for a quotation/cost overview, a scholarship, etc.
When you submit such a request to us, we may contact you about that request via telephone and email. We will only do so based on your consent, to be able to advise you in your search for a study program, for example, or to check whether you meet the eligibility criteria for a specific event, to communicate any changes in programs, etc. We will collect the relevant data required based on the type of request you submit. These data almost always include your name, email address, career level, prior education, country, and telephone number.
Personalization: for the best, most relevant customer approach and experience
In certain situations, TIAS may choose to personalize its communications for the recipient. We want to make it easier for current or potential customers, visitors, and participants to receive the information that is relevant to them, as well as improve our (online) service. Personalizing will help you find what you are looking for faster and reduces your exposure to certain programs, knowledge articles, and publications that are unlikely to be interesting or relevant to you. We do all this based on a profile of you we have drawn up.
We will only personalize our communication where we have a legal basis to do so. Below, you can read more about the situations in which we personalize our communication.
Personalized emails
We want to keep you informed via email on TIAS School for Business and Society's latest insights, events, and innovations that may support your professional and personal development. These emails contain generic content, but they may also be based on your previously expressed interests and purchases from up to five years ago. This is how we aim to ensure that the content of these emails is relevant and interesting to you. We will send these emails only if you have given us consent to do so and/or if you are already a TIAS customer. If you later decide that you no longer want to receive this kind of information, you can unsubscribe from these emails using the unsubscribe link at the bottom of every email.
In our email communication, we use technology that can tell us whether you have read our messages and on which hyperlinks you click in them. We do so for analyzing purposes, for example to check whether an email is widely read or not. Given the limited invasion of your privacy, we do not require consent to place the pixels that enable these analyses. TIAS does have a legitimate interest in this. This interest, which is of a commercial nature and consists of obtaining the best possible insight into the interests of the readers of its emails, is carefully weighed against the privacy interests of the recipients of these emails. If you object to the use of this analyzing technique, you may choose not to subscribe to TIAS emails. If you have already subscribed, you can easily unsubscribe by using the opt-out option provided (you can read more about this under 'Cookies: for technology, analysis, personalization and marketing').
Personalized ads
TIAS, our advertising networks, and our media agencies may show you advertisements on the online TIAS platforms and other websites. This is based on your previous visits to our websites and third party websites. Your browsing, searching, and purchasing behavior is collected using cookie techniques, your IP address, and the advertisement number that is linked to the device you are using to browse. We will use these data only if you have given us consent to place marketing or other cookies. Cookies have a limited storage period that varies from cookie to cookie. You can read more about the cookies we place and how to set your cookie preferences here.
Non-personalized recommendations
When you visit a study program on TIAS.edu or one of our other domains, you will also be shown other programs we recommend (under the header 'Other interesting courses'). And if you are reading a specific knowledge article, we will recommend other interesting content (under the header 'Related articles').
These recommendations are based on the study program, knowledge article, or category you are currently viewing. Based on statistics, we know that customers who bought or read the program or article in question were also interested in the other programs or articles.
These recommendations are not personal: anyone who looks at a study program or article will see the same recommendations.
Profiling explained: personalization relating to contact with TIAS
In order to provide you with the best possible service, we may keep a profile of you as a (potential) TIAS customer. For this profile, we draw on data resulting from your website visit, based on the cookies used or on a downloaded study program brochure, as well as on data regarding purchases you have made at TIAS or any previous interaction you have had with TIAS. We create these profiles to find out who you are and to be able to serve you and make recommendations to you in a more targeted and personal way. We make these recommendations when you contact our Program Advisers or Program Managers and/or via email, if you have given us consent to do so.
To ensure your profile remains relevant, we rely on data that are no more than five years old.
We do not use these data to show you different prices during your visit to the TIAS domains than we show our other customers. It is possible, though, that at your next visit, we may have updated the fees for certain study programs, we may be offering a temporary discount, or there may be a difference between the prices for new customers and those for alumni.
To maintain a profile of you as an interested party and/or customer of TIAS, we refer to a legitimate interest. This interest, which, as described above, is of a commercial nature, consists of being able to provide you with the best possible service. To serve this interest, we process only necessary data. If you do not want TIAS to maintain your profile, you can object by contacting us (you will find our contact details at the bottom of this Privacy Policy).
You can also object to receiving personalized emails based on this profile (see Personalized emails and adjust your cookie settings. You can read more about our Cookie Policy here.) Lastly, you can revoke your consent for placing cookies at any time. Check your browser settings or change your cookie preferences in the cookie banner on our website.
Cookies: for technology, analysis, personalization and marketing
We currently have more than 60 study programs on offer, a number that keeps on growing. Much of our knowledge is also made accessible in the form of knowledge articles and publications. We want to help you find what you are looking for. To this end, we use cookies: they help us analyze your visit to improve your online experience, and ensure that all our online platforms work properly.
Our use of cookies means that when you visit our platforms, we may collect your IP address, information about your internet browser, any language settings, and information about the operating system settings of the computer or mobile device you use to visit us.
For detailed information about how and which cookies are used by TIAS and their lifespan, please refer to our cookie policy.
Data to prevent fraud
Security incidents and fraud are things we want to avoid at all costs. That is why, where needed, TIAS uses personal data (including data subjects' IP addresses and their browsing, searching, and purchasing behavior) to investigate, prevent, and counter unauthorized access and fraud. Processing these personal data takes place based on TIAS's legitimate interest in combating fraud.
If there has been demonstrable fraud, we will keep certain data related to that fraud for a period of two years after our discovery of said fraud.
Market and customer satisfaction surveys
We are constantly working to improve our services and offerings and make them even more relevant to the needs of our clients, website visitors, interested parties, (potential) participants, and alumni. That is why we may use your data (contact details, customer ID, and registration data) to invite you to participate in an obligation-free market or customer satisfaction survey. Some of these surveys are carried out by third parties. By participating in our surveys, you help TIAS improve.
Participation in market and customer satisfaction surveys is voluntary. How long we store your data, linked to the results of market or customer satisfaction surveys, varies per survey. We will erase all data that can be traced back to you as soon as the survey has been fully finalized.
We analyze data from market and customer satisfaction surveys and from clicking and buying behavior to gain insight into our customers and their use of our services. We do so based on our legitimate interest to further develop our brand positioning, improve our services, and improve our marketing. We may use additional data to enrich these insights.
We produce aggregated reports only of any analysis, which means that the results cannot be traced back to individuals in any way and will not be used for personalized communication.
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