Strategy and Innovation in Healthcare
Start date
13 april 2026
Duration
Duration of 5 months: 3 times a 2-day block of lectures on location
Language
Dutch
Costs
€ 7600
Rankings
TIAS Executive Education is ranked #1 in the Netherlands for participant satisfaction by the Financial Times, with a score of 8.7 out of 10.
Introduction
Healthcare organizations are facing next-level strategic issues that challenge them to do the right things to remain relevant. How do you anticipate the increasing complexity of healthcare issues? How do you move from your mission and vision to putting the relationship with the patient or client at the center? How do you achieve effective network collaboration?
Innovation, including digital innovation, requires strategic choices. In the Advanced Program Strategy and Innovation in Healthcare, you will develop a solid, up-to-date theoretical foundation in healthcare strategies and implementation. From there, you will delve into innovation, network collaboration, and business models based on current supply and demand developments. These current topics in healthcare demand a structural place in the strategy of any organization in the healthcare sector that wants to remain relevant in the future.
Participation in this program means that you will complete one of the four modules of the TIAS Executive Master of Health Administration program in its entirety. You will learn and discuss at the master's level and work together with experienced managers, executives, and professionals from the healthcare sector who are enrolled in the full master's program.
Participant profile
Participants in the Advanced Program Strategy and Innovation in Healthcare want to gain a clearer understanding of strategic choices that strengthen collaboration, innovation, and implementation in healthcare. This quest is enriched by diverse perspectives from science and practice, as well as the experience of participants from all corners of the healthcare sector, from healthcare organizations and health insurers to pharmaceutical companies, suppliers, and governments. It is precisely this diversity that leads to deeper insights and stronger strategic thinking. You are a highly educated, ambitious manager, supervisor, or professional within the healthcare sector in the broadest sense of the word.
Average demographics
40 years | 70% women & 30% men | From all over the NetherlandsAverage work experience
12 years of relevant work experience
Why this program
The Advanced Program Strategy and Innovation in Healthcare enables you to add significant value to your (healthcare) organization in the areas of strategy development and innovation, and their implementation. Implementation is given special attention because it is a stumbling block in many organizations within the healthcare sector.
What will the program bring you?
You will increase your knowledge and understanding of the most important theories for the development and implementation of healthcare strategies.
With a strong focus on service quality, you gain insight into supply and demand in healthcare, new developments in this field, and the changing relationships between stakeholders that this entails.
You will explore all possible forms of interorganizational collaboration within healthcare, and the advantages and disadvantages that each form entails.
From a marketing and customer perspective in healthcare, you translate this into strategy development and implementation that contributes to better patient care, lower costs, better health for society, and higher employee satisfaction.
About this program
Program content
Building on a solid scientific foundation, you will develop the tools for designing, formulating, and successfully implementing a strategy. In addition to the latest developments in the field of collaboration and business models, innovation will be highlighted as an essential part of strategy development. Not only will you become familiar with different forms of innovation, you will also learn how to organize innovation successfully. Knowledge of marketing and customer approach will enable you to clearly position your organization in line with new strategic choices towards collaboration partners and customer target groups.
Program structure
The program has a blended structure, with both online and offline components. The online part consists partly of classroom sessions and partly of independent components that can be followed at a time of your choosing. The offline part comprises three two-day, interactive lecture blocks at TIAS in Utrecht.
This structure creates an optimal learning environment and promotes high learning efficiency. From the joint online kick-off, each participant receives the necessary tools to engage in high-level discussions with each other during the lectures. This leads to valuable insights that help to deal strategically with the current complexity and dynamics.
Time investment and certificate
The program duration is five months: three two-day lecture blocks on location and two months of preparation for assessment. The study load is 12-15 hours per week. Upon successful completion, you will receive a certificate of participation that can ultimately count toward an Executive Master of Health Administration degree, provided you complete all four standalone advanced programs based on the modules of this master's program and complete your graduation assignment.
Modules
Blok B - Strategie en zorginnovatie
Start: 4/13/2026
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